On April 13, 2023, the Q2 Marketing Conference of Meijing Comfortable Home was successfully held in Wenjiang Customer Service Center. The conference was presided over by Chen Jian, Manager of the Marketing Department of Meijing Comfortable Home, and the agenda included a marketing executive conference and a marketing conference.

Marketing Executive Conference

Relevant arrangements for the overall policy of the "Three News and One Big" principle were made in the agenda of the executive conference.

In terms of new channels, the first speaker Chen Ling, Deputy Manager of the Marketing Department of Meijing Comfortable Home, made a work report on the top priorities of new channels in 2023: the sample room for window-sealing solutions and promotion for community group buying.

According to Chen, the first sample room for window-sealing solutions was opened to all sales personnel, and community group buying was also piloted as a new model. Next, it is necessary for all store teams and the Marketing Department to cooperate and actively promote the continuous improvement of the two tasks.

In terms of new products, Tang Yong, Manager of the Hongxing Tianfu Store, made a presentation titled "Sales Experience Sharing for MX8". He made a profound analysis of the new control system products of Meijing Comfortable Home from various aspects. Combined with his experience in selling these products, he elaborated on his findings in an insightful manner.

In terms of new strategies, Zhou Shuchuan, Deputy Manager of the Marketing Department, shared the project "Spring Bamboo Shoots Plan". In view of the company's current series of work in new media operations, including its phased achievements in Douyin and Xiaohongshu since the beginning of 2023, Zhou made a presentation. What's more, Zhou introduced the application of AI technologies, such as ChatGPT, during the branding via new media channels, trying to guide the audience to broaden their horizons and embrace new media together.

At the executive meeting, Dong Shenglan, HR Manager, announced the recent adjustments in the organizational structure, human resources, salary, and other matters of the Marketing Center.

Hu Lujie, the Training Supervisor of the company and a lecturer at Meijing Learning Center, introduced the book Replicable Leadership. With a leading-in video, Hu helped the attendees clarify the difference between objective facts and subjective evaluation and instruct them to think through problems of team leadership.

Finally, Lan Zhijun, Technical Director of the Science and Technology R&D Center, introduced new technologies and new products, and elaborated on the topic "On-site Introduction of Floor Heating 3.0 Process and TR1 Q&A". The constantly updated new technologies have fostered Meijing Comfortable Home to always lead the industry in professionalism and continuously create value for customers.

The executive meeting was concluded with a summary talk of Mr. Wu Bo, Executive General Manager of Meijing Comfortable Home. To implement the strategic policy of "Three News and One Big", the members of Meijing Comfortable Home's executive meeting must constantly overcome difficulties and forge ahead.

The Q2 Marketing Conference

At 13:00 that day, the Q2 Marketing Conference kicked off, attended by all sales personnel of Meijing Comfortable Home.

At the beginning of the conference, newly recruited salespersons went on stage to introduce themselves. Some of them were fresh graduates, who joined Meijing Group with expectations for their future development, while some were experienced employees, who looked to foster Meijing Group's development and create a brilliant future for themselves.

Mr. Wu also introduced himself and responded to the new employees' self-introduction. He extended a welcome for the joining of new members and expressed his hope to see them grow and shine at the company. 

Chen Jian, Marketing Manager of Meijing Comfortable Home, delivered a presentation on the Q2 New Product Launch. With the interesting opening animation, Chen explained and presented the recent new product matrix of the company. The intelligent thermo-bulb TR1, floor heating 3.0 process, MX10 central control panel, new GE water purification products, Meijing Door and Window products, Bucalu Q series, Viessmann B1JG, Gree first-class energy-efficient duct-type air conditioners, Daikin VU series, Daikin ventilation, and so on, were introduced in detail. Such a great number of new products unveiled the theme of the new season of Meijing Comfortable Home in Q2.

Later, Chen gave the lecture Interpretation of Guidelines for Marketing Work in Q2, comprehensively publicizing the marketing work arrangements in the second quarter from the aspects of product, price, channel, process, market, and management.

At the conference, the results of the Meijing 315 group buying activity were awarded. Thanks to the efforts of all sales teams and individuals in the group buying PK, the sales volume in March was quite impressive. Congratulations were delivered to most stores on successfully reaching the order quantity set as the target for this activity.

Yu Shangkun, head of the Direct Business Department, made a speech on the topic "Sales Experience of Hybrid Heating and Cooling Systems" with all the staff at the conference. Combined with the follow-up process of multiple real customer cases, Yu shared his sales experience, which includes strategies, wording, actions, and many details. For most sales engineers, the presentation contained much useful and practical knowledge and was a good opportunity to learn.

Yang Jia, Manager of the Design and Budget Department, introduced the newly printed version of "Technical Q&A". The new knowledge points were conducive for attendees to unify cognition and improve efficiency. For colleagues in front-end sales and marketing, it is particularly an update and expansion of the professional knowledge base.

At the end of the conference, Mr. Zhang Huachun, General Manager of Meijing Group, gave a lecture on "Five Advantages".

Starting by introducing the theory of marketing 5P and 5C, Mr. Zhang explained the valuable experience of Meijing Group in many years of practice from five dimensions: brand advantage, new product/strategy advantage, scale advantage, price advantage, and professional advantage. In addition, he deduced the methodology of beating competitors and winning customers from the perspective of enterprise development and customer demand— continuing to build "Five Advantages" around "Three News and One Big"!