It is a process to help customers understand our products and services and build confidence.

We should treat and touch people with sincerity. Only sincere verbal words and communication atmosphere can impress customers.
Believe that the yielding can conquer the unyielding.

Our products and services are born out of customers' needs; customers' needs are catered to by our products and services.
Only through our efforts can our customers get good products, reasonable prices and quality services. Therefore, we should neither be servile, nor overbearing.

We go by the rulebook of "uncertainty". Things are ever-changing, so we cannot deal with all uncertainties in the same way. "The only thing permanent is change". To respect people is to respect people's initiative.

If you want someone to agree with you, you must first agree with someone. Opposing communication atmosphere brings about no good result, so does lecturing others. Communication should be based on equality. To respect people is to listen to people's opinions and to be tolerant. The communication atmosphere should be as cosy as "mountain spring or spring breeze", for a relaxing environment is the prerequisite of communication

Life is short and one should make his/her own value choice squarely. Only by keeping fame and gain in perspective can one maintain a peaceful frame of mind.

From the perspective of work, boss is also a co-worker, that is, a person working alongside you for a common cause and a shared goal. At the same time, boss is only a position and a job.

Money should not be the first pursuit of your work. Money is made only by doing well at your job for the group and the customers.

Team is both the result and the cause of the progress of human civilization. Team originates from solidarity; solidarity helps a team make for a successful career, and is also a manifestation of a successful career.

All attention should be on how to meet the needs of customers, not what industry peers are doing. The market represents the needs of customers, not some peers or a certain shopping mall.

When winning customers, we should make every effort to develop every customer type and stick it out.

Make reasonable profits. It's not advisable to earn tomorrow's money today (sustainable growth). At the initial stage of the industry, the number of customers (turnover) should be given precedence over the quality (high profit margin). Or to put it more clearly, earning RMB 10,000 from ten customers is better than earning the same amount from five customers.

Word-of-mouth marketing is the most effective way to increase the number of customers. Their life circle is the source of our direct potential customers.

As we are a home product and service provider, individuation is exactly what our customers need. Therefore, we use customization to get a head start.

The essence of service is dealing with people. Building up a good contact network through attaching more attention to people's emotional factors is a winning formula for success. A good contact network can overcome price barriers.

Negative feedback from customers is the opportunity and the starting point for us to move forward. Our ability of solving customers' complaints exactly proves the value of our existence. In the meantime, it is customers' complaints that prevent us from falling into mediocrity.