On February 23, 2023, a delegation led by President Li Dongshan and Deputy General Manager Li Zhenxiu of LG Electronics (China) as well as General Manager Liu Yang of LG Central Air Conditioning Division, visited Meijing Group for exchanges. Deng Xijun, Director of Meijing's Operation Management Center, and Wu Bo, Executive General Manager of Meijing Comfortable Home warmly greeted their old friends. During the meeting, the two sides engaged in substantial communication to promote the development of their core businesses, seeking to expand cooperation and identify new paths for common development.

Group photo of the management from LG and Meijing

On his first stop in the southwest region, Mr. Li Zhenxiu visited Meijing Group accompanied by the company's senior management. The management team of Meijing took Mr. Li to visit the Fusen Store of Meijing Comfortable Home located on the southern side of Chengdu City, and elaborated on the company's overall business development in detail, emphasizing the core capabilities in product experience, application technology, process service, and other areas. They also demonstrated the concept and product system of Meijing Smart and Comfortable Home to Mr. Li and his delegation.

Mr. Li Zhenxiu, Deputy General Manager of LG (China), visits Meijing's Comfortable Home Store

Deputy General Manager Li Zhenxiu was deeply impressed by the visit, stating, "The store highlights details, with every aspect designed from the customer's perspective. It pays great attention to comfortability and performs excellently in enhancing the added value for customers." This concept reflects the shared ethos between LG and Meijing, that is, constantly striving to create value for their customers.

Mr. Li Zhenxiu, Deputy General Manager of LG (China), visits Meijing's Comfortable Home Store

At the symposium, Ms. Deng Xijun presented to LG leaders the various developments and newly planned initiatives that Meijing has undertaken in the past two years. She highlighted the endeavor made by the company to transform itself from a product sales service provider to a one-stop integrated service provider for whole-house scenarios through nearly 5 years of preparation for the transformation of Smart and Comfortable Home, establishment of intelligent experience rooms in stores and creation of a scenario-based sales approach. As a result of the transformation, Meijing can now make greater contributions to its core suppliers such as LG in terms of promoting the brand, offering market price support, and driving sales growth.

President Li Dongshan spoke highly of Meijing's business development and achievements. He noted that through their collaboration, he also acquired a fresh perspective on China's market and consumers. He conveyed his earnest hope for deeper cooperation across multiple levels between the two sides.

Mutual Negotiation

In an interview with Meijing Magazine, President Li Dongshan and Deputy General Manager Li Zhenxiu expressed a positive outlook on China's consumer market due to various factors such as China's relaxed pandemic prevention and control policies as well as the international situation since the end of last year.

Mr. Li Dongshan, President of LG (China) receives the interview

President Li Dongshan elaborated on the market prospects from the perspective of heightened awareness among the public. He explained that China's pandemic prevention and control policies over the past three years have significantly elevated the public's awareness of health-related issues, which now reflects in consumer trends toward health consciousness. Meijing should pay attention to the changes in consumer concepts and adapt accordingly to enhance its market prospects. Deputy General Manager Li Zhenxiu highlighted that the trend of smart home consumption has become increasingly apparent in recent years. He emphasized that this is also the direction that both LG and Meijing should closely follow.

Mr. Li Zhenxiu, Deputy General Manager of LG (China) receives the interview

In which aspects are LG and Meijing expected to strengthen cooperation during this meeting? President Li Dongshan emphasized that the cooperation between LG and Meijing has always been grounded in mutual complementarity of advantages and win-win outcomes. This year, LG will further its strategic cooperation with delivery service and decoration companies for whole-house appliances in southwest China, extending more support and assistance to the retail sector as part of the brand promotion efforts. Moreover, he warmly invited Meijing's management and sales teams to visit their Tianjin factory and South Korean headquarters for studies and exchanges.

Mutual Negotiation

The visit and exchange activity is expected to pave the way for more extensive and fruitful cooperation between LG and Meijing, not only in terms of channel collaboration and marketing exchange but also through joint services innovation such as Meijing's "Small Craftsmen" (a brand of installation process products and service systems) and applied technology laboratory. The prospects of such collaboration are highly anticipated and worth looking forward to.