On March 21, the 2023 Ariston (Guizhou) Dealers Summit, jointly organized by Meijing and Ariston, was held at the New Century Hotel located on Beidouan Road in Gui’an New Area of Guiyang City.

Many leaders from Ariston and Meijing attended the summit, including Mr. Chen Jue, Marketing Strategy Director at Ariston; Mr. Yang Hong, National After-sales Service Director at Ariston; Mr. Zhang Zhouyu, Regional Manager of Southwest China at Ariston; Mr. Chen Di, Ariston's Pre-sales Technical Manager in west China; Mr. Liu Qiang, Product Manager of Wall-mounted Furnace at Ariston; Ms. Xu Liqin, Training Manager at Ariston; Ms. Deng Xijun, Director of Operation Management Center at Meijing; Mr. Zhang Yizhou, Executive General Manager of Shu Shi Mall, Mr. Zheng Shiping, Deputy Director of Southwest Operation Center at Meijing; and Mr. Wang Dongchi, Manager of Southwest Operation Center of Meijing Guiyang Branch. They convened with over 40 core dealer partners in Yunnan and Guizhou to foster business opportunities for collaboration and pursue high-quality development.

Ariston has always considered "sustainable development" as a long-term vision for its development. At the summit, Mr. Chen Jue, Marketing Strategy Director at Ariston, shared Ariston's brand strategy with the participants. In 2022, Ariston initiated a brand renewal plan and introduced a new brand concept of "A More Sustainable World Starts at Home", aiming to provide energy-efficient heating and hot water solutions for every family. After reviewing the development history of Ariston,  presented the historic brand with century-old inheritance and accumulation and great humanistic warmth to the guests present.

Director Chen emphasized that the profound emotional bond between Ariston and its partners is characterized by a family-like connection, trust, and mutual support. This bond promotes collaborative efforts of both sides to create value for users, which serves as the cornerstone of long-term development and win-win cooperation. Ariston will collaborate with partners to provide warm and considerate products and services to customers to enhance the quality of their home life.

Based on the strong brand connotation and the core strategy of retail channel management, Mr. Zhang Zhouyu, Manager of Ariston Southwest Region, shared the company's strategic direction of marketing. Manager Zhang presented a comprehensive overview of Ariston's positive response to challenges and difficulties in 2022 by elaborating on two topics, namely, "What has Ariston encountered in the past year" and "What Ariston will do in the future". Additionally, he provided a detailed introduction to Guizhou's marketing strategies and objectives for 2023. Ariston's favorable promotion policies and tools will comprehensively assist dealers in enhancing their channel customer acquisition ability and operational efficiency.

Meijing and Ariston have enjoyed a profound partnership for over two decades. The opening of the summit signifies a new chapter in their joint efforts to cultivate and expand the southwestern market. At the summit, Mr. Zhang Yizhou, Executive General Manager of Shu Shi Mall, presented Meijing's strategic layout in the southwest region.

Manager Zhang stated that in 2019, Shu Shi Mall collaborated with Ariston to expand business in Guizhou, and the four-year development has established a solid foundation for the future cooperation of both sides. This year, Meijing has placed a greater emphasis on the Guizhou market by officially establishing Meijing Guiyang Comfortable Home Intelligent Technology Co., Ltd. and launching its dual-brand subsidiaries "Shu Shi Mall" and "Meijing Comfortable Home". This implies that Meijing will bestow its dealer partners with a more adaptable business model, robust platform support, and an impeccable customer service system while continuing to offer users superior products and experiences in collaboration with globally recognized brands such as Ariston. Meijing will also adhere to the core concept of "Orderliness and powerfulness" and collaborate with each partner for mutual benefit and a win-win outcome.

With a well-defined strategic positioning, how can the Guizhou market effectively advance in the future? Mr. Wang Dongchi, Manager of the Southwest Operation Center of Meijing Guiyang Branch, provided an interpretation. Meijing has made steady progress in Guizhou over the past four years, accumulating valuable experience and achievements in marketing, customer service, and maintenance. By 2023, Meijing will further enhance its after-sales support for partners. Currently, a new after-sales service station is being constructed in Guizhou. As for the goal planning in the new year, Manager Wang stated, "We must adhere to a philosophy of kindness and mutual benefit. With our collective efforts, I am confident that we will achieve our desired objectives."

At the summit, Ms. Xu Liqin, Training Manager at Ariston, and Mr. Yang Hong, Director of National After-sales Service at Ariston, elaborated on Ariston's training curriculum system and service development strategy for 2023 respectively upon invitation. On the second day of the summit, Ms. Xu Liqin and Mr. Chen Di, Ariston's Pre-sales Technical Managers in Western China, provided comprehensive training for dealer partners, enabling them to fully benefit from professional and systematic platform support and assist them in brand promotion, product development, channel management, service optimization and after-sales support.

The dealers present were impressed with the determination and effective measures taken by Ariston, Meijing, and Shu Shi Mall to support their dealers. The presence and endorsement of the century-old brand and the operational support of Meijing's Dual-brand subsidiaries reinforced the confidence of dealers in choosing Ariston and Meijing. A total of 25 regional distributors from Yunnan and Guizhou attended the summit. They established partnerships and signed contracts with Ariston and Shu Shi Mall.

Despite the challenging market environment in the past, the partners have still delivered exceptional performances and achievements. An award ceremony was held to recognize their outstanding contributions during the summit. Guizhou Aishangjia HVAC Engineering Co., Ltd., Guizhou Jundu Gas Thermal Engineering Co., Ltd. and Xuwei HVAC Store in Qixingguan District of Bijie City were awarded the "Excellent Dealer Awards", while Guizhou Xunsheng Industrial Co., Ltd. received the "Best Sales Award". Deji Building Materials Decoration Co., Ltd. in Xishui County was honored with the "Sales Champion Award for Ariston ALTEAS ONE WIFI Condenser Furnaces".

Zhu Linsheng's Shu Shi Mall Store in Anshun City is a testament to the success of his four-year collaboration with Shu Shi Mall. During this time, the business performance of the store nearly tripled, rapidly elevating it to become one of the top two players in Anshun's heating market, achieving sustained growth. At the summit, Mr. Zhu was invited to share his successful experience with the present dealers regarding the development and win-win stories between him, Ariston, and Meijing in a sincere manner.

"The success I've had today is all attributed to making the right decisions and working hard in the right direction. By doing so, twice as much can be accomplished with half the effort. For me, the right decision is to choose to cooperate with Ariston and Meijing." In the sharing session, Mr. Zhu highly praised Meijing's high-standard installation technology and service system, which not only provides customers with differentiated and high-quality experiences but also empowers dealers more effectively to continuously create value for customers. This year, Mr. Zhu will collaborate with Ariston and Meijing to establish large-scale and high-quality stores in Anshun, setting a regional benchmark.

With the lively performance of the band and an exciting lucky draw session, the 2023 Ariston (Guizhou) Dealers Summit concluded with a welcome dinner.

The summit not only provides a platform for manufacturers and suppliers to communicate, but also serves as an opportunity for Ariston to strengthen strategic consensus with more dealer partners and establish long-term, stable, and in-depth cooperative relationships. In the future, Meijing will continue to collaborate with Ariston in empowering its dealer partners and jointly creating a new chapter in Guizhou